How to get a job at an Ad Agency?

The first and foremost criterion for getting a job at an ad agency is having tons of creativity. Advertising business is all about capability; once the creative juices begin to amble the rewards are overwhelming. A good degree responsibility take you places. Piece course or a shading at a reputed university or an advertising school … [Read more…]

Different types of Television Commercials

Whereas the time the first ever commercial to be aired on television of Bulova Watch Company in July 1, 1941 many categories of advertisements keep been formed. The advertisements have become a moiety and parcel of daily spirit and are playing a significant role in decision making of the consumers. Such has become the power … [Read more…]

Characteristics of a Successful Advertisement

Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply bummer due to privation of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the money invested should … [Read more…]

Celebrity Branding

Celebrity branding is a method of advertising which uses the services of a celebrity to stimulate a product or collaboration with the help of their fame and status in the combine. This method has several approaches; it charge involve a celebrity simply appearing in a begging and the celebrity can be signed for attending events … [Read more…]

Billboard Advertising

Outdoor advertising is a low budget and energetic way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 5. 6 billion dollar was tired-out on billboard advertising alone, in the year 2006, … [Read more…]

Advertising using Power Words

Conversation cannot single influence the minds of people but can completely silver their perception abut a particular substance. Words have the persuasion power to entice and motivate. They are used by the politicians, unmistakable relations personals, and trim by parents to pass on their message. These words are known as power words and they can … [Read more…]

Advergaming: Advertising through video games

The seasoning of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine least used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming. ATL Advergaming … [Read more…]

Advertising: Self Promotion

Self – promotion is similar to spreading the word by ingredient contrastive means but with an artistic advance. If the originative part were taken out of the equation advertising would look more like barging rather than self – promotion. There are many steps involved in this process. The first step is to collect and create … [Read more…]

Low Budget Advertising

After the advent of online selling sites, shopping has been made so easy that it authority be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a more suitable audience within a short time using less … [Read more…]

Advertising on Television

Advertisements of wares, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular television channel. Price depends on the popularity of the channel, time the commercial is being aired, number of viewers and loop of the commercial. Placing a commercial on local channels is … [Read more…]